I'm Dr. Richard Nongard
Every exhibitor at every trade show in Las Vegas has the same problem. A beautifully designed booth, a great product or service, and a sea of attendees who walk right past without stopping. I solve that problem. As a Las Vegas trade show magician and mentalist with over four decades of experience, I turn your booth into the one place on the floor that nobody can resist stopping at, staying at, and remembering long after the show ends.
Meet me on a free Zoom call and I will show you some real magic before we even talk strategy.







Attendees at Las Vegas trade shows are overstimulated, time-pressed, and professionally trained to ignore exhibitors. You have approximately three seconds to stop someone in their tracks before they are already four booths away. Flashy displays help. Giveaways help. But nothing stops a crowd like watching someone's mind get read in real time, or seeing something happen in their own hands that simply should not be possible.
That is exactly what I do. And once a crowd forms at your booth, something powerful happens:
Other attendees stop because crowds signal that something worth seeing is happening
Your prospects stay longer, which means your team has time to start a real conversation
The experience creates an emotional memory that gets attached directly to your brand
Your booth becomes the story people tell over lunch, over drinks, and on the show floor itself
Leads leave with a feeling about your company, not just a brochure in a bag they will never open
This is not entertainment for entertainment's sake. Every moment of magic and mentalism I perform at your booth is designed with one goal in mind: putting warm, engaged, receptive prospects directly in front of your sales team. Here is how it works in practice:
This is not entertainment for entertainment's sake. Every moment of magic and mentalism I perform at your booth is designed with one goal in mind: putting warm, engaged, receptive prospects directly in front of your sales team. Here is how it works in practice:
I draw a crowd at your booth using close-up magic and walk-around mentalism that stops foot traffic cold
I keep that crowd engaged, entertained, and emotionally invested for long enough that your team can open conversations naturally
I weave your product, your message, or your brand into the experience so the magic and your company become inseparable in the prospect's memory
I repeat this process continuously throughout the show day, giving your team a constant flow of engaged visitors rather than a trickle of polite passersby
I adapt my performance style to your audience, whether that is C-suite executives, technical buyers, consumers, or industry professionals
Book your free Zoom call today and let's map out exactly how this works for your specific booth and your specific audience.
Walk-around magic and crowd gathering mentalism is most powerful at the moments your competitors are losing attention:
The opening hour when the floor is buzzing and first impressions are everything
The mid-morning lull when early energy fades and attendees start skipping booths
Right after lunch when attention is at its lowest and your competitors booth looks like a nap waiting to happen
The late afternoon push when attendees are tired, overstimulated, and ready to leave unless something genuinely compelling stops them
VIP and hosted buyer sessions where a memorable shared experience opens doors that a sales pitch alone never could


When you invest in a Las Vegas trade show magician for your exhibit, here is my personal commitment to you and your team:
I arrive early, briefed on your product and your goals, and ready to represent your brand with professionalism and energy
Every crowd gathering experience I create is tailored to your audience, your industry, and your specific booth objectives
I work directly with your sales team so that every handoff from performance to conversation feels natural and seamless
No prospect will ever feel tricked, embarrassed, or manipulated — only astonished, engaged, and genuinely curious about what you do
Your return on investment is my priority, not just your entertainment budget
You will receive a same-day response to every message and dedicated preparation time before every show
Las Vegas hosts some of the largest and most competitive trade shows in the world. CES. SEMA. NAB. Magic. The competition for attention on those floors is fierce, and the exhibitors who win are the ones who understand that attention is the product. Everything else follows attention.
I have performed for private clients, major corporations, and large-scale Las Vegas events for over four decades. I understand rooms, I understand people, and I understand how to create the kind of moment that makes your brand impossible to forget.
Learn more about what I do and then let's meet on Zoom so I can show you exactly why your trade show booth needs a magician.
I work with a limited number of trade show exhibitors each season to make sure every engagement gets my complete preparation and focus. If your show date is approaching, now is the time to have a conversation.
Text me at (702) 626-0071 or book your free Zoom discovery call today. Let's make your booth the one everyone is talking about.